According to the World Bank, more than half of the world's GDP is generated in sectors that rely heavily on the services provided by the environment. However, the integrity and functionality of these natural assets are increasingly compromised, as 60% to 70% of the world's ecosystems are being degraded more than they can recover.
Erika is the Marketing Manager at M-Risk. She has over 15 years of experience in key industries in the technology field, in different positions, which allows her to devise the best marketing strategy and programs. She is a Civil Electronic Engineer from Santa Maria University and is currently taking a course on Strategic Management at the Pontifical Catholic University of Chile.
Non-financial aspects are becoming increasingly relevant in business decisions and therefore it has become essential to incorporate these elements as management variables. Today it is necessary to generate specific metrics, which together with the traditional variables empower decision making. This is where ESG (Environmental, Social, Governance) information has become a valuable element for business.
Given the international debate on the company’s purpose, Chile’s Manufacturers’ Association (SOFOFA - Sociedad de Fomento Fabril) carried out the following analysis to understand how to address it at a local level.